Re-branding NBC Daytime: Days Of Our Lives Will Be Cross Promoted With The Real Housewives.
This fall, viewers will see Days being cross promoted with The Real Housewives franchise. The reality shows are going to be re-branded as a new kind of soap opera. Special promos will feature clips from “Housewives” and “Days” to show how similar they are.
“From a network, we see it as a benefit for us. By pairing the two, we send more of a youth audience to “Days,” and we expose an older audience to “Housewives.” There’s a lot of cross-blending potential there,” said Scot Chastain, NBC’s senior VP of affiliate marketing and development. The network will also be adding “The Nate Berkus Show” and “Access Hollywood Live” to their Daytime lineup.
Photo Credit: NBC
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